Boboo Studio is a small studio. We watch the flows that form between differences in place, information, technology and culture, and we turn what we learn into products and stories.
The bobusang were itinerant peddlers who walked between Korea's market towns. What was common in one town was rare in another, and they created value by crossing that difference.
Today, differences are found far beyond the road. The same fact reaches some places early and others late. Technology grows at a different pace from place to place. And what people take for granted varies everywhere you go.
Boboo Studio sets out to understand those differences and to read the flows they create. Our name, Bobooism, carries that attitude.
We're working on two things right now.
World observation service
See the world the way you'd see a forest from the sky.
We follow economics, geopolitics and technology through raw data we collect ourselves. Explore the map with Boboo, a bear in a hot-air balloon, then read what we observed in our reports and blog.
More about Boboo WorldConversational story gameResearch in progress
A story of getting to know each other through memories made together.
You build a story together by talking with its characters. Slowly, we are exploring how shared memories can give a character a sense of self.
More about Crimson MoonWe work from raw data rather than search results, and from what was actually said rather than what was made up.
Gaps stay blank. Anything that doesn't exist yet is marked as still in research.
We set the question first, test on a small scale, and write down what changed.
Our small team collects, builds and reviews alongside AI. People make the calls and take responsibility for them.
For collaborations, proposals or questions about our products, send us an email.
