Illustration of Boboo, a cream-colored bear in a hot-air balloon, flying over fields of forest and river and looking down through a telescope

Boboo World

See the world the way you'd see a forest from the sky.

Boboo World observes how the world is moving, using data we collect ourselves. We go beyond summarizing search results and gather raw sources directly, such as satellite imagery, ship tracking data, blockchain ledgers and public filings. Explore the map with Boboo, a bear in a hot-air balloon, and read what we observed in our reports and blog.

Boboo World at a glance

Search results alone rarely show how the world is really moving. So Boboo collects real data directly, and plenty of it, and observes it closely. We share what we observe in three ways. Explore it on the map, look closer in the observatories, and read it as stories in the reports and blog.

The Boboo World home screen, with Boboo flying over a world map in a hot-air balloon and question bubbles floating over each region

Map

World map

Travel the world map with Boboo. A question floats over each region. Select one to open that region's observatory.

The Hormuz observatory, showing two satellite images of the Strait of Hormuz and the Bab el-Mandeb with the number of ships detected in each

Topic observatories

Observatories

Each observatory looks closely at a single topic. Shipping lanes through the Strait of Hormuz, the crypto market, and real estate transactions and auctions each get their own.

A Boboo from Sky report page. Cards listing the issues sit at the top, with a title and an illustration of Boboo in a hot-air balloon below.

Reports and blog

Boboo from Sky Haneul Boboo

Observation reports planned, reviewed and published by people. The report site keeps an editor's archive, and Haneul Boboo, our Korean-language blog on Naver, runs an easier-to-read series.

Boboo World
  • World mapFrom a question to an observatory
  • ObservatoriesHormuz · Crypto · Real estate
  • Boboo from SkyReports and the Haneul Boboo blog
Raw data we collect and our observation records
Boboo World presents what one observation system produces in three ways.

How an observation is made

Every observation in Boboo World goes through five stages. We collect the data, refine it, record it in a fixed format and publish it. And like a control tower, we watch over the whole process.

69scheduled jobs

7kinds of raw data

24Boboo from Sky reports

As of 2026-10-09

Raw data we collect ourselves

  • Public statistics
  • Market prices and flows
  • Corporate filings
  • Satellite imagery
  • Ship traffic
  • On-chain data
  • Real estate deals and auctions
5 · MonitoringChecks freshness against the oldest file
  1. 1Raw data collectionSatellite imagery · ship tracking · blockchain ledgers · filings · property deals and auctions
  2. 2Processing and modelsMatching units and dates, leaving gaps as gaps
  3. 3ContractThe value, its date, and why it may be empty
  4. 4PublishingMap · observatories · reports · blog
Data passes through four stages before it is published, and a control tower checks freshness across the whole process.
  1. 1 · Raw data collection

    We collect raw data ourselves

    We collect raw data such as satellite imagery, ship tracking data, blockchain ledgers, public filings, real estate transaction and auction records, market flows and public interest, macro statistics, and electricity demand. Most of it arrives on a fixed schedule. For markets with opening and closing hours, we wait a short while so prices are settled before we fetch them. We don't collect from sites that block collection in robots.txt, such as property listing sites.

    Two satellite images of the Strait of Hormuz and the southern exit of the Red Sea, with detected ships circled in green
    The Hormuz observatory watches two straits through satellite imagery. Figures are as of the observation date shown on screen.
    A map of Korea's city, county and district boundaries, with real estate indicators shown in color
    The real estate observatory follows property trends on a map, district by district.
  2. 2 · Processing and models

    We make the data comparable

    We align units and reference dates so different sources can sit side by side. For example, we count ships passing through a strait from tracking data, then check that count against satellite imagery. When a value can't be obtained, we don't fill it in with an estimate. We leave it blank and note why. On public screens, we show each indicator on its own instead of rolling several into a single score.

    Line charts of daily ship transits through Hormuz, the Bab el-Mandeb and Suez, side by side
    Daily transit trends at three chokepoints. Ship tracking data arrives late, so we show the reference date alongside.
  3. 3 · Contract

    We record results in a fixed format

    Refined results are saved as result files in a fixed format. We call this agreement a contract. Stages connect to each other only through these files, and we never make duplicate copies of the same result. Each file records the value along with its reference date and, if it is empty, the reason why.

    A time-series chart whose line breaks where one day of data is missing in September 2022, shown with an "observation gap" notice
    The crypto observatory. On days with no data, the chart line breaks and the gap stays visible.
  4. 4 · Publishing

    We publish for people to read

    Boboo from Sky reports are planned, reviewed and published by people. Before an issue goes out, we check every number in it against its source, one by one. The Haneul Boboo blog retells the reports in simpler language as an ongoing series. The map and observatories show only the items we have chosen to make public.

    The Boboo from Sky archive, listing published reports by number, date and title
    Published issues can be read again, in date order, in the archive.
    The front page of the Haneul Boboo blog, styled like a picture book, with an illustration of Boboo in a hot-air balloon and the blog's name
    The Haneul Boboo blog retells the stories from the reports in simpler language.
  5. 5 · Monitoring

    We watch freshness like a control tower

    Like a control tower, Boboo watches whether result files are refreshed on time. If a job finishes successfully but the values haven't changed, we treat the data as stale. We look for problems based on the oldest file in a set. Changes in the world and failures in the system are watched on separate screens.

How Boboo World observes

Boboo World keeps to seven practices as it observes the world.

Boboo in a hot-air balloon looking down on fields of fruit trees and small farm plots
  • We collect raw data ourselves

    Rather than summarizing news articles, Boboo pulls raw data directly. We gather seven kinds of it, from public statistics, market prices and corporate filings to satellite imagery, ship tracking data, blockchain ledgers, and real estate transaction and auction records. That lets us say "here is what we observed" instead of "according to reports."

  • We look past the headlines

    News of a ceasefire and ships actually moving are two separate things. The Hormuz observatory watches the strait's shipping lanes through satellite imagery and ship tracking data. Tracking data arrives with a delay, so the observation date is shown on screen.

  • We write falsifiable questions first

    Before writing any interpretation, we record the question. Each question gets at least two competing explanations, and we note in advance which observations would weaken each one. We freeze the evidence we had at the time, and we don't grade past judgments against standards made afterward.

  • We say what we don't know

    Values we couldn't obtain stay blank, with a note on why. On days the data stops, the chart line stops too. If a fresh read fails, we don't present the previous value as if it were current.

  • We keep the record intact

    As a rule, we don't edit the text or figures of a published report, because what we knew at the time is itself the record. When a correction is truly needed, it goes through approval, and we keep both the before and after versions.

  • Observations you read as stories

    Like seeing both the forest and the trees, we connect the big picture and individual data points into one story. Each report answers three questions. What happened today? What should we watch next? What is the bigger picture? Questions left open by one issue are picked up by the next.

  • Observatories on a map

    Travel the map like a game, and open an observatory wherever you're curious. Each observatory gathers the reference date, indicators, charts, limits, next checks and sources on one screen. Like reading the panels in a control tower, you look at every region through the same frame.

Observe as you travel the map

Boboo World is a web app where you find observatories on a world map. Boboo travels across the screen with you in a hot-air balloon, and a question floats over each region.

The Hormuz and Red Sea observatory window, with dated indicator cards, charts and points to check next arranged from top to bottom
Each observatory brings together the reference date, indicators, charts, limits, next checks and sources.
Boboo World on a phone screen, showing Boboo in a hot-air balloon and question bubbles over the regions
Explore the same map on your phone.

Start with a question

As you drag the map around, you'll see a question bubble over each region. Over Hormuz and the Red Sea, it asks, "How open are the shipping lanes?" Select the question to open that region's observatory.

What's inside an observatory

Reference date
When this value was observed
Indicators
The numbers to check first for that region
Charts
The trend at a glance, also available as a table
Limits
What we haven't been able to confirm yet
Next checks
What we plan to look at next
Sources
Links to the underlying data
Related posts
Stories to read next on Haneul Boboo

Boboo comes along

Select Boboo to open a Haneul Boboo story in a new tab. Crypto World is an imaginary island floating over the Pacific, and the sandy deserts and white snowfields are simple sketches of each region's character. These landscapes don't represent weather or market data.

Easy for everyone

You can explore with a mouse, a keyboard or touch. If the map is hard to use, you can open the same observatories from a list of regions. Turn on your device's reduce motion setting, and Boboo's swaying and flying animations stop.

Just one cookie

No sign-up or login needed. A single cookie in your browser remembers only the last landscape you visited and the starting region you chose. We don't store your real location or visit history. If you block cookies, you can still explore the map.

Explore Boboo World (opens in a new tab)

Work in progress

What we're building next

Nothing in this section is finished yet. It describes where Boboo World is headed, and the details and order may change.

  • Practicing how to use knowledge

    Collecting lots of data doesn't lead to good judgment on its own. We want Boboo to practice using knowledge through philosophy, history and debate. As a starting point, we already write down competing explanations, and the conditions that would disprove them, for every question.

  • Growing with readers

    We imagine a service that grows with the people who read it, where observations and explanations go deeper around what each reader is curious about. When we build this, we'll tell you up front what it remembers.

  • Connecting every observation in Boboo World

    You can already move from the map to observatories and reports. Next, we want to link the map, observatories, reports and blog into one continuous flow. The goal is that reading one observation leads naturally to the next.

  • More observatories

    We'll keep adding regions and topics to the map. Korean real estate, Europe and China are planned next. We also want to draw lines between regions and topics, to show how a change in one place flows on to others like a river.

Boboo in a hot-air balloon flying over a misty forest toward the next destination
Boboo's balloon is still on its journey.

Disclaimer

Boboo World, including its map, observatories, Boboo from Sky reports and the Haneul Boboo blog, is operated by Bobooism (Boboo Studio) for informational purposes only.

Nothing in Boboo World is investment advice or a solicitation to invest. We do not recommend buying or selling any particular asset or security. You are solely responsible for your investment decisions and their outcomes.

Each dataset has its own observation date and coverage. Some data arrives late or is observed only for sampled periods, and some values may be missing. Bobooism works to present data accurately but does not guarantee the accuracy or completeness of the source data. Past observations and interpretations do not guarantee future results.

The landscapes and character drawings on the map are illustrations. They do not represent weather or market data.

Drafts of the reports and blog posts are written with the help of AI tools and reviewed by people before publication. The illustrations were made with the help of generative image tools.

Contact: hello@bobooism.com